Shirley Halperin
September 20, 2007 AT 05:17 AM EDT

Sure, Kanye West’s new album sold an impressive 956,000 its first week, beating 50 Cent by 250,000 units to become the biggest debut of the year. But the rapper also broke a digital sales record. Graduation moved 132,000 digital copies the week of Sept. 11, besting Maroon 5’s opening week back in May (101,000 dc’s). The real winner, though, is Universal, which distributed West’s, Maroon 5’s and 50 Cent’s latest albums (not to mention Rihanna’s and Timbaland’s, which both saw sales bumps of more than 30 percent following the VMAs last weekend). Uni racked up a 50 percent market share just as the fourth quarter is kicking in.

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