Already tossed your Borat shirt and stopped asking the ladies to “make sexytime?” Fool! Last night, for one glorious moment, you could’ve been cool again, like the hundreds of fans who thronged a Border’s bookstore in Los Angeles to see “Kazakh” “journalist” Borat Sagdiyev on the one and only stop of his American book tour. The double-sided tome, Borat: Touristic Guidings to Minor Nation of U.S. and A./Touristic Guidings to Glorious Nation of Kazakhstan went on sale November 6, with some 700 copies signed at Borders Wednesday.
EW wasn’t officially “press” at the event (Sometimes we’re just fans — sometimes we happen to live across the street and know nothing about these things until we go to Borders that morning to buy our boss a birthday card, which we do because we’re a suck-up and because, honestly, we genuinely like the guy). But we can report that Sagdiyev (né Sacha Baron Cohen) swept past the DVD and jazz sections, greeted by a horde of photographers, high-fiving anyone with a willing palm. “Hello very much, Los Angeles!” said the erstwhile “documentarian.” “There are many childrens here. You have sisters?” Speaking of childrens, Borat brought some of his own — gypsy youths available (free!) with the purchase of five books. Too bad the Borders limit was two.
And who bought their two-book limits? People like the nice man behind me who claimed to actually be from Kazakhstan and suggested that Borat’s take on his homeland was “not that far from reality” since “they are not so friendly to women.” Or the mom who surreptitiously ripped pages out of her son’s copy (Touristic Guidings is totally NSFW). As Sagdiyev himself pointed out, “There is a book shop called Wal-Mart that is making refusal to sell my books.” Hmm…maybe the very nice woman on page 43 — naked, faceless, chained at her ankles, and spread-eagle — can tell us why?