When did they start inserting ads into on-demand movies? | EW.com

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When did they start inserting ads into on-demand movies?


Emilyrose_lIn my household, a snow day has nothing to do with parkas, mittens, or zooming uncontrollably down a hill while trying to remember what the cranky skiing instructor meant when he barked instructions about how to “wedge” earlier in the morning. (Also, dude never gave instructions for gracefully crashing into a thicket. Not cool.) Nope, instead, it’s all about staying in your pajamas, sipping English breakfast tea, and curling up on the couch for an all-day TV marathon.

Yesterday marked the first snow day of the season, and the highlight of my schedule was an on-demand viewing of 2005’s thoughtfully creepy The Exorcism of Emily Rose, starring the reliably fantastic Laura Linney. Only problem, the movie was interrupted at least a dozen times with alternating 30-second ad breaks for “NBA on TNT,” and “Cold Case marathons on TNT.” Now I understand, there’s no such thing as a “free” movie, but this was the first time in my personal experience that I’d seen an ad during an on-demand flick. And I have to say, I’d have preferred watching three-minute blocs of varied commercials (easier to fast-forward) to seeing the same two ads played over and over and over, every 15 or so minutes. Let’s just say Charles Barkley didn’t do much to sustain the mood of nameless dread being built throughout the film.

Anyhow, now I’m wondering three things: Do commercial interruptions of on-demand movies signify a new trend, or am I just lucky to not have experienced this phenomenon till yesterday? Also, would you say this trend it among the 10 most annoying things to happen to television this year? (Yes!) And finally, how totally underrated is The Exorcism of Emily Rose? Discuss!

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