Marc Bernardin
December 20, 2007 AT 12:00 PM EST

The smartest thing about this trailer? That for 60 percent of it, you don’t know that this is a Hellboy movie.

Don’t get me wrong: I really dug the first Hellboy. Smart comics-based entertainment, that was. And, as we all know by now, Guillermo del Toro (Pan’s Labyrinth) is one hell of a director. It’s just that the key to selling a movie starring a big red dude with a tail and one big fist is to get people hooked on it before they realize said Big Red Dude is in it. Which is just what this spot does. (And it doesn’t hurt that some of those creepy crawlies look like they crawled right out of Pan’s Labyrinth.)

I’m totally on board, how ’bout you?

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