In a recent study, more than half the people surveyed said they do not fast-forward through commercials when they’re watching a DVR recording. WHAT? I find this almost as confusing as the term “DVR penetration,” which was used in a quote in the article
and in daily conversation from this day on!. The only time I don’t fast-forward through ads is when I need to make a trip to the kitchen or ladies room and I’m too lazy to press pause. (I then take two steps and realize that I have to haul ass if I’m gonna make it back to the couch in under two minutes — because God forbid I have to press rewind.)
Do you fast-forward through commercials on your DVR (or VCR)? If not, why not? Tell me. I’m ready to learn.