Shirley Halperin
March 11, 2008 AT 12:00 PM EDT

Documentary filmmaker Morgan Spurlock was really looking to create a buzz with his South By Southwest screening of Where in The World is Osama Bin Laden? During inclement weather, which knocked out the  power 15 minutes into the film, the Super Size Me star launched an impassioned chant for “free beer” before deciding to buy a round of Tecate to all 180 festival-attendees waiting patienty in their seats for the restart. “This one’s on Harvey Weinstein,” he announced to resounding cheers as cases were brought in to the theater.

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