Study: TV viewing held steady during strike | EW.com

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Study: TV viewing held steady during strike

(FROM HOLLYWOOD REPORTER) ? A new study from Nielsen found that although viewers watched less original primetime programming during the writers’ strike (average Live+7 primetime total ratings on the four major broadcast networks declined 6.1 percent from the beginning of the walkoff in November to its conclusion in mid-February), they did not use their TVs any less. In fact, the study found that when DVD viewing, on-demand services, daytime program viewing, and other cable sources are included, viewership actually increased 0.5 percent during the strike. The study also found that people played more video games and spent more time online during the work stoppage while still maintaining the steady use of the television. And although viewers did shift from network TV to ad-supported basic cable, the increase in cable viewing was a modest 1.4 percent during the strike. (Hollywood Reporter)