EW Staff
July 30, 2008 AT 04:00 AM EDT

(FROM VARIETY) — The July 27 season 2 premiere of AMC’s Mad Men attracted 1.9 million viewers, more than double the 916,000 season 1 average. The show also tallied 955,000 viewers under age 50, which is nearly three times the 342,00 average for season 1. The 13-episode second season runs through October. The season 1 preimere attracted 1.6 million viewers on a Thursday in July but fell off later in the season as the broadcast networks began airing their new original episodes. (Variety)

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