Awareness of NBC’s fall lineup is up 59 percent thanks to all the promos the peacock ran during the Olympics, the network’s marketing chief tells The Hollywood Reporter. But does being aware of a new show mean you’re going to watch it?
I don’t actually remember seeing a Knight Rider ad, which is strange since it’s tracking the highest in terms of audience awareness, per NBC. Still, I’m planning to watch the premiere, for the car. I do recall a few promos for Kath & Kim (pictured) — but mostly for how much I didn’t laugh at them. I imagine I’ll want to watch that premiere to support Molly Shannon, but I’ll forget to tape it and won’t bother catching up. As for Christian Slater’s My Own Worst Enemy, well, I definitely saw those promos (and thought about how many dual-identity shows are on TV), but I had to look up the show’s title just now, which doesn’t bode well…I do, however, want to see Slater again, so count me in.
How effective were NBC’s fall promos for you?