Will Adele's 'SNL' performance lead to a huge sales spike? | EW.com

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Will Adele's 'SNL' performance lead to a huge sales spike?

For two months now, I’ve been casually listening to Adele’s album 19 – it makes excellent background music while writing TV Watches. But it took two powerhouse performances on this week’s Sarah Palin Presents: Saturday Night Live to make me truly appreciate this cheeky (yet quite stage-frighty) pile of cuteness. The striped dress, the cardigan, the Day-Glo nails, the fact that unlike many female pop stars these days, she appeared to have eaten in the last 24 hours – suffice it to say that now I love Adele even more. Check out the video for her second single, “Cold Shoulder,” below.


The 20-year-old Londoner, who has “always been a size 14-16, and been fine with it,” saw 19 go platinum in the UK. After the double appearance on an SNL that received record ratings, I can’t imagine U.S. buyers will give her the cold shoulder. Will you be giving her some love? And can she crack the notoriously unforgiving U.S. radio market?

Read more on Adele, ‘SNL’:
EW’s review of Adele’s 19
PopWatch: Meet British singing sensation Adele
Sarah Palin on ‘SNL’: Are your hands up?
‘SNL’: A week behind the scenes