TV | Inside TV

Ratings: Barack Obama, World Series hit it big

Barackobama_l

Barackobama_l
Barack Obama’s 30-minute presidential ad – aired on CBS, NBC, and Fox – drew in a total of 26.4 million viewers Wednesday night, with NBC getting the most love. Meanwhile, ABC’s decision to skip Obama’s ad and air recently flailing series Pushing Daisies paid off, as 6.6 million viewers chose pie over politics (a no-brainer!), a 14 percent increase from Daisies’ audience last week. But it was Fox’s telecast of World Series Game 5 (which finally concluded the game that started but was rained out on Monday) that won the night with an average of 16.7 million viewers over 90 minutes.

Both of CBS’ trusty Wednesday-night procedurals lost viewers this week: Criminal Minds (13.8 million) was down from 15 million, while CSI: NY (13.6 million) lost 800,000 viewers from last week. The New Adventures of Old Christine (7.6 million viewers) dipped only slightly. Meanwhile, both of NBC’s hourlongs saw ratings spikes: Deal or No Deal (9 million viewers) enjoyed a 16 percent bump from last week, and some of those Dealers stuck around for Lipstick Jungle, which averaged 4.9 million viewers after hitting a series low last week with 4.3 million viewers.

The second episode of The CW’s new series Stylista lost 30 percent of its series-premiere viewership from last week, while this week’s Amsterdam-set Top Model lost 800,000 from last week, thanks to the campaign special on neighboring networks. (I always suspected Tyra’s foreign policy was thinner than Obama’s. Now I have proof.)

More Barack Obama and TV News:

Pushing Daisies vs. Barack Obama

Barack Obama: The EW Q&A

Barack Obama on The Daily Show

America’s Next Top Model recap

Stylista premiere recap

Originally posted October 30 2008 — 8:03 PM EDT

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