Mike Bruno
December 31, 2008 AT 09:59 PM EST

In an admittedly shameless act of self-promotion, hip-hop mogul Diddy has offered New York mayor Michael Bloomberg a $1 million charitable donation to change the color of the Times Square New Year’s Eve ball to blue, matching the one on the bottle of his vodka, Ciroc, and crown it “the official vodka of New Year’s Eve.” Bloomberg and the city have apparently passed. Nice try, though.

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