In 2006, the Australian tourism board caused a minor commotion when it launched a AU$180 million campaign asking tourists ”Where the bloody hell are you?” The U.K., among other countries, took offense to the swearing and banned the commercial. In response, the smart alecs from Aussie comedy group The Chaser came up with alternative profanity-laced slogans and tested them out on actual Sydney tourists. Sample: ”Don’t be a p—k, visit Australia.”
In honor of Australia Day, the
national holiday of drinking anniversary of the First Fleet’s arrival in Sydney, pour yourself a beer and see if any of their suggestions inspire you to travel Down Under.