Annie Barrett
February 17, 2009 AT 09:44 PM EST

Sundance Film Festival director Geoff Gilmore will become Chief Creative Officer of Tribeca Enterprises, the New York-based media company that operates the Tribeca Film Festival, Tribeca Film Festival International, and Tribeca Cinemas. Gilmore will be responsible for Tribeca’s global content strtegy and lead creative development initiatives and expansion of the brand. He’ll also join the Board of Directors. The company’s Tribeca Film Festival leadership team will stay intact.

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