Yesterday, Prince announced that his new three-disc album collection will be sold exclusively at Target and Target.com starting on March 29. The set will feature two original studio albums by Prince, LOtUSFLOW3R and MPLSoUND, and a third disc called Elixer, by an unknown new artist named Bria Valente. The bundled CDs will sell for $11.98, which sounds like a good price to me. But come on, people! When was the last time Prince dropped a CD of brand-new material that was worth purchasing in its entirety?
Don’t get me wrong, I love me some Prince and I love me some Target. But the two together? Not so much. Call me a snob, but I’m so addicted to iTunes that I can’t even remember the last time I purchased an actual physical CD, though I’m pretty certain I didn’t get it at Target. When it comes to music, the mega retailer doesn’t even register on my radar, although their limited-release discount collections by high-end designers like Proenza Schouler, Alexander McQueen, and Botkier are not to be missed.
I, for one, haven’t enjoyed an original studio album by Prince from start to finish since 1991’s Diamonds and Pearls, and even that was a stretch. Unless he drops a monster single or two, I’m probably going to skip this release. What about you, PopWatchers? Do you think this is a good idea? Are you going to buy the collection when it’s released? Does Prince still have what it takes to pull off a stunt like this? What was the last Prince album that you truly loved?