The numbers are in: after a whirlwind week of publicity (including a $3.99 campaign on Amazon.com and five straight nights performing on David Letterman), U2’s latest album, No Line on the Horizon, topped the Billboard 200 with 484,000 copies sold, ending Taylor Swift’s long reign in first place. It is Bono and company’s seventh No. 1 album, and the highest first-week sales for an artist since Britney Spears’ Circus moved 505,000 in December. Most significantly, U2 is now tied for second (with Led Zeppelin) for second most No. 1 albums by a band, behind only The Beatles. No Line on the Horizon is the group’s first record since 2004’s How to Dismantle an Atomic Bomb, which also debuted at No. 1 and sold 840,000 in its first week.