Mandi Bierly
March 23, 2009 AT 01:55 PM EDT

Warner Bros. is opening its archive of classic films and allowing fans to order movies that have never been on DVD before. The project, three years in the making, launched today at warnerarchive.com with 150 titles. You can order a custom DVD for $19.95. More titles will be added each month, until all of Warner Bros.’ vault is available, USA Today reports.

Talk about it on PopWatch:

Warner ‘on demand’ DVD service: Separating the good, the bad, and the ugly

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