Congratulations, Clay Shannon of Birmingham, Ala.! Your unsuspecting order of the 2008 indie rom-com Nick and Norah’s Infinite Playlist on Blu-Ray made you the recipient of Netflix’s 2 billionth (yes, billion with a “b”) DVD shipped! What do you win? Well, mostly a story syndicated in a bunch of newspapers by Reuters that will render you forever Googleable – but also a complimentary lifetime membership from the home-delivery DVD service, now in its tenth year and, apparently, more popular than ever. According to the article, Netflix has more than 10 millionsubscribers, and ships about two million of those famous little red envelopes every day from 58 distribution centers across the country.
I, myself, am too flaky-slash-impatient to use the service for anything other than the “watch-it-now” option directly on my computer, but tell me PopWatchers, what does Netflix mean to you? Can you imagine life without it? Can the company keep it up as things like video on-demand become more prevalent? Do you still prefer to select your evening entertainment in person at your nearest Blockbuster or mom-and-pop storefront? Or are you still figuring out how to get that jammed copy of Spaceballs out of your VCR?