When she heard the news that Natalie Portman was launching a website, one of my coworkers pretty much summed up my reaction with a single word: “NOOP?” But after checking out MakingOf.com, I’m happy to report that it has pretty much nothing in common with Gwyneth Paltrow’s me-me-me Web portal (Note: my love for GOOP runs deep, but let’s be honest; it’s nuts).
Created by Portman and her friend, Silicon Valley vet Christine Aylward, MakingOf aims to provide behind-the-scenes access to filmmakers and film lovers alike through intensive interviews with people involved in every step of the moviemaking process, from the gaffers to the directors and stars.
“Anytime someone visits the set with me, they’re always like, ‘Wait aminute. Who’s that person? What are they doing?’” Portman told EW lastweek after presenting the site at the TriBeCa Film Festival. “I feellucky getting to do what I do and live what I live. And to be able toshare that and extend it to people who don’t have that access is reallyexciting.”
The site is still brand new, so it isn’t exactly overflowing with content. But what it does have – a chat with Ron Howard about Angels & Demons, a discussion with Whatever Works casting director Juliet Taylor – is impressively in-depth. And unlike many star-centric sites, Portman’s presence here is minimal, save for a company bio and an interview under the “Actors” heading.
Bottom line: MakingOf still has a long way to go if it wants to compete with major movie websites. But if Portman and Aylward make good on their promise to bulk up its resources, it could become our go-to site for straight-from-the-horse’s-mouth film wisdom.
Okay, PopWatchers: Your turn. What do you think of MakingOf.com?