Alynda Wheat
June 15, 2009 AT 12:00 PM EDT

Here he is again, Bruno (Sacha Baron Cohen), getting his, uh, face out there to pump up grosses for his July 10 movie premiere. Earlier this month, he planted his rump in Eminem’s face at the MTV Movie Awards and popped up on the cover of the British version of Marie Claire. This time it’s an outing in France (the photo originally appeared on TMZ). What do y’all think, PopWatchers? Is Bruno hyping you up for the flick, or are we seeing a touch too much of the Austrian fashionista?

addCredit(“Eric Ryan/Getty Images”)

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