Tanner Stransky
July 15, 2009 AT 10:56 AM EDT

Wolverine star Hugh Jackman will star in the Full Monty-ish comedy Avon Man from 20th Century Fox, according to a story in Variety. The story follows men who are laid off from their jobs at an car dealership, and one — likely Jackman, although it’s not clear in the Variety story — becomes an Avon salesman. While the venture is initially emasculating, the character eventually becomes a top seller due to his charm and good looks, and manages to coerce his buddies to join him in the endeavor to win a regional sales contest.

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