Margaret Lyons
August 26, 2009 AT 02:16 PM EDT

Does a show as popular as House need a trying-to-be-viral marketing campaign? Fox thinks so: This summer, the network has been pushing a “snakes on a cane” campaign to promote the upcoming season of the doctor-heal-thyself drama. Rather than use strictly traditional methods, the campaign has included ads that don’t mention the name of the show — or that it’s for a show at all. Oooh, tricky. Now Fox has rolled out a five-second ad that confirms the logo does indeed refer to everyone’s favorite Princeton-Plainsboro grouchypants.

The caduceus/cane icon is much more effective than the “snakes” line, just given how dated the joke is, which is why it’s all the more impressive that Mr. Hugh Laurie himself sketched the original design. Hurray, another entry for my “Hugh Laurie Is Awesome” scrapbook!

The new season kicks off Sept. 21, and I for one am duh-hesperate to see what House looks like on the inside of a loony bin. Are you with me, PopWatchers?

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