Chris Nashawaty
September 08, 2009 AT 05:43 PM EDT

Watch your back, Oprah. Tyra Banks, catwalker-turned-all-around-branding-phenomenon, is launching a web-only magazine called Tyra: Beauty Inside & Out. According to Women’s Wear Daily, the e-zine will have a full-time staff of six and focus on beauty, fashion, healthy living, and relationships. There will also be behind-the-scenes footage from her TV shows America’s Next Top Model and The Tyra Show. The site will go live today at 5 p.m., with a competition to fast-track one applicant for the 14th cycle of America’s Next Top Model.

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