Disney is expanding the refund program for its Baby Einstein videos, the AP reports. The move comes in the wake of a campaign led by psychologist Susan Linn that questioned some of the educational claims by the company, for instance that babies could learn words from the videos. On its website, the company said: “We strongly believe that, unlike Linn, our consumers find value in our product, and rather than continue to fight with her, we decided it to leave it up to those consumers. That is why we extended a refund policy that was already in place.” Baby Einstein’s upgrade/moneyback guarantee program offers cash refunds, exchanges or product discounts for DVDs bought from June 5, 2004 through Sept. 4, 2009. The offer runs through March 4, 2010.
Posted October 25 2009 — 11:10 AM EDT
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