ESPN and Discovery Communications will, independently, each launch 3-D networks in the near future. According to a press release, “ESPN 3D will showcase a minimum of 85 live sporting events during its first year, beginning with the first 2010 FIFA World Cup match on June 11…. Other events to be produced in 3D include up to 25 2010 FIFA World Cup matches, Summer X Games, college basketball, and college football, which will include the BCS National Championship game.”
Discovery Communications will join forces with Sony and Imax to broadcast a 24/7 3-D channel starting in 2011. The company said in a statement that programming will focus on”natural history, space, exploration, adventure, engineering, science and technology, motion pictures and children’s programming.”
Both networks are intended to “drive consumer adoption” of 3-D televisions.