Archana Ram
January 13, 2010 AT 08:04 PM EST

People.com reports that General Motors has decided to no longer endorse Tiger Woods, who, after a Thanksgiving car accident and reports of infidelity, also lost his sponsorship deals with Accenture, AT&T, Gillette, Gatorade, and Tag Heuer. GM’s official endorsement had ended in 2008, but the golfer was still involved in a deal until Dec. 31, 2009 that had him driving GM vehicles for free. Buick spokesperson Dayna Hart told USA Today the deal’s end date had been set prior to the Thanksgiving accident and Woods’ indefinite leave from his sport.

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