Eye-Catching Ad Units on EW.com | EW.com

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Eye-Catching Ad Units on EW.com

With so many innovative options to choose from, it's no wonder that more and more EW.com advertisers are opting for high-impact units to deliver their messages. Here's a quick look at some of the more exciting units currently available.

OPA Pushdown that Panasonic ran on EW's homepage in December, 2009.

OPA Pushdown that Panasonic ran on EW's homepage in December, 2009.

HOMEPAGE

OPA Pushdown
Unit runs on EW homepage and automatically expands downward (970x418), pushing the site content down with it. The unit then auto collapses into a persistent ad (970x66). Note that this unit can also be configured to run on certain other sections within the site.
Click here to see a demo

Sidekick
Users click on the 300x250 which initiates the movement of the entire page to left of the screen revealing advertiser message. Advertiser may feature video, games, photos in this area. Page will recede after :15 or will remain open if users are engaging with content.
Click here to see a demo.

Morph
Page is pulled back like curtains to reveal ad message which may feature video and other rich media assets. Unit recedes back to normal on homepage after :30.
Click here to see a demo

Goalpost
User rolls over the 300x250 which animates and connects the gutters on homepage. Advertiser may feature video in the expanded panel and the gutters and panel may have animation that coincides. Unit stays open until video is complete or user rolls off.
Click here to see a demo

Dropkick
Users click on the 300x250 makes the page ?drop? below the navigation bar. Advertiser may feature video, games, photos in this area. Page will recede after :30 or will remain open if users are engaging with content.
Click here to see a demo

Virtual Runway
Page flips backs to appear like a runway showcasing sponsor’s product on top. 3-D enabled.
Click here to see a demo

SITE-WIDE

Interstitial
As user navigates from page-to-page, the ad unit serves between pages as a full page ad.
Click here to see a demo

Photo Gallery Superstitial
Ad unit takes advantage of the photo gallery application developed for this site feature. The unit is served from a 300x250 and expands to cover the entire above-the-fold area and then auto collapses back into the 300x250.
Click here to see a demo

Interactive Skin
Icons in gutter skin are clicked to reveal more information about the product through a full page overlay. Advertiser may feature video, games, photos etc. in skin.
Click here to see a demo

VIDEO OPPORTUNITIES

3D Video Cube
Unit hosts 6 interactive sides of a cube, allowing sponsor to showcase video, photo galleries, and downloads. Cube expands onto page after user clicks on the cube within the 300x250 unit to begin interacting with it.
Click here to see a demo

ShortTail Media’s D30
Dubbed the Digital 30—or D30—this platform enables a new ?over-the-page? ad layer that lets advertisers insert 15-second video ads between page loads.
Click here to see a demo