Lynette Rice
March 02, 2010 AT 06:53 PM EST

NBC Universal Domestic TV announced today that it is rolling out a new, hour-long live daily version of Access Hollywood on six NBC stations this fall. Dubbed Access Hollywood Live, the show will feature in-studio guests and fashion segments, and will likely air in the time slots previously occupied by The Martha Stewart Show, which is set to move to Hallmark. The company will slowly roll out Live on WNBC-TV in New York, KNBC-TV in Los Angeles, WMAQ-TV in Chicago, KNTV-TV in San Francisco, KNSD-TV in San Diego, and WVIT-TV in Hartford. It’s unknown whether Access Hollywood host Billy Bush will also appear on the live show; NBC has yet to announce the talent lineup.

Analysts are already bullish about Live’s chances. “Celebrity news and gossip is the one thing that is working, so this will allow them to extend Access‘ brand and do a hybrid kind of show,” says Bill Carroll, director of programming for the Katz TV Group. “It will have the ideal time slot coming out of the final hour of Today.”

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