Madonna to launch fashion line this summer | EW.com

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Madonna to launch fashion line this summer

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madonnaAfter high profile-stints as the face of luxury labels like Dolce & Gabbana, it was only a matter of time before Madonna stepped behind the scenes to design her own label, and lo and behold, it was announced today that the Material Girl will be launching her very own fashion brand, MG icon, with Iconix Brand Group, Inc., starting with a juniors line for Macy’s this summer.

Why on earth would she start her new design career with a juniors line? Well, the inspiration came from her 13-year-old daughter Lourdes, who, judging by these pictures, has a raging interest in fashion herself. The aptly titled “Material Girl” line will be unveiled this August and include apparel, footwear, handbags, and jewelry priced from $12-40.

A low-priced line bucks the trend of high-end designers starting big and introducing diffusion lines later down the line, so it’s a bit perplexing that Madonna would follow the lead of someone like, say, Jennifer Lopez, whose J.Lo-brand has been at Macy’s for years.

This being the queen of Pop, I would’ve liked to have seen her start out with something a bit more abstract, since she is an artist after all. As December 2008 ads for Louis Vuitton proved, lady M certainly knows how to work her couture.

What do you guys think of Madonna’s venture into the fashion world? Would you buy something with her stamp of approval on it?

Photo: Sylvain Gaboury/PR Photos