Mandi Bierly
March 19, 2010 AT 04:54 PM EDT

To get pulses racing over the release of New Moon on DVD tomorrow, Walmart has opened Twilight Saga-themed pop-up shops inside stores around the country. In addition to the chain’s exclusive New Moon: Ulimate Fan Edition DVD, which features a seven-minute sneak peek at Eclipse, the shops are hawking Twilight Saga merch including messenger bags, clothing, blood-red candles, trivia games, wolf- and vampire-themed jewelry, and even “New Moon Nacho Doritos.”

Excessive? Yes. But excessive (more like obsessive) is pretty much what the franchise is all about, so who are we to stop you from indulging? In fact, as someone who wore cheap costume jewelry (and, possibly, a tiara — I’ve blocked it out) for her home Oscars viewing party the year Titanic took Best Picture, I can’t even judge you. Be in it to win it, I always say.

By the way, Walmart’s PR rep sent us 10 “New Moon Party Packs” — five Team Edward, and five Team Jacob (examples pictured above). The Wolfpack party pack contains a hairbrush, which I find interesting considering Jacob loses his long locks in the movie, and Edward’s mane is known for being so luxurious. In it to win it, people. In it to win it. Each party pack contains a gift card good for a copy of the New Moon: Ultimate Fan Edition DVD, plus assorted Twilight Saga Shop swag.* Want one? We’ll tweet a link to this post on @EWPopWatch sometime after 3 p.m. ET today. Be one of the first 10 people to retweet that message (see our official rules), and we’ll send one your way.

For EW’s complete Twilight Saga coverage, visit our Twilight Central site special.

*In case you’re wondering, Walmart didn’t pay us for this post. We just know how … um … enthusiastic we Twilight fans are, and we figured we’d take them up on their offer to pass along some free stuff.

hy are we holding a Twitter contest in which the first 10 people who retweet our tweet about this post receive free New Moon gift packages from Walmart? Read the headline!

You May Like