Americans simultaneously surf the Web and watch TV, says Nielsen report | EW.com

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Americans simultaneously surf the Web and watch TV, says Nielsen report

A Nielsen report released today finds more Americans are surfing the Web and watching television at the same time. At least once a month, “60 percent of TV viewers use the Web at the same time,” reports Reuters. (That means Americans spend 3.5 hours a month surfing the Web while watching television.) These numbers ease concerns that the Internet would eventually replace traditional television watching. “The initial fear was that Internet and mobile video and entertainment would slowly cannibalize traditional TV viewing, but the steady trend of increased TV viewership alongside expanded simultaneous usage argues something quite different,” Nielsen Co. media product leader Matt O’Grady said. The study also found that 35 percent of American households have a DVR.