The 23rd annual South by Southwest had its share of boldfaced names: Courtney Love staging a comeback, Zooey Deschanel crooning for her folk-pop twosome She & Him, Snoop Dogg mining his greatest hits at a Perez Hilton-hosted party. But up-and-comers are still the four-day Austin festival’s main draw. Here, the breakout stars worth checking out.
Marina and the Diamonds
The full-throated quirk-pop diva is already a star in her native U.K.; find the American Jewels EP on iTunes.
Brooklyn boy-girl duo whose raucous noise-pop just got them signed to M.I.A.’s label. Debut Treats arrives May 11.
Fiery New Jersey rock fivesome with a frontman who sounds like Bright Eyes’ Conor Oberst, amped to 11. Pick up The Monitor, out this month.
Hard-hitting rapper from (surprise!) Gary, Ind. Look for his latest mixtape on MySpace now, and his EP later this year.
Soaring folk-rock harmonies (think Fleet Foxes) by way of Los Angeles. Grab their Gorilla Manor.