Benjamin Svetkey
March 31, 2010 AT 11:04 PM EDT

One of Comcast’s top execs is splashing cold water on all the hype around the introduction of 3-D TV, according to The Hollywood Reporter. Derek Harrar, senior vp and GM of video and entertainment services at Comcast, says it’ll be years before the technology will spread beyond early adapters — although he notes that Avatar on DVD may trigger a sales boost.

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