TV | Inside TV

'As the World Turns': Will CBS replace it with 'Pyramid'?

100000-pyramidImage Credit: Everett CollectionCBS has yet to announce how it will fill the void in daytime once As the World Turns ends its 54-year run in September, but it’s looking more likely that the network will go with a game show. There was early speculation that CBS could pick up a CBS/Paramount-produced talk show hosted by Valerie Bertinelli, but a new version of Pyramid appears to be a safer bet (a syndicated talk show for Bertinelli remains in development at the network’s sister studio.)

The network confirmed that it plans to shoot a new pilot for Pyramid, which was originally considered as a replacement for Guiding Light until the network decided to go with a redux of Let’s Make a Deal instead. The project from Sony will be exec produced by Michael Davies (Who Wants to Be A Millionaire).

Rumor has it the eye may also shoot a pilot for Password, which first aired in 1961 and was hosted by Allen Ludden. CBS launched a prime time version dubbed Million Dollar Password that was hosted by Regis Philbin in June 2008; it attracted 10.69 million viewers. Still, that remake was yanked after a second, abbreviated season. CBS wouldn’t comment.

Replacing a pricey soap opera with a cheaper game show certainly wasn’t a bad idea for CBS, despite raising the ire of rabid soap fans who fear the death of the genre. Let’s Make a Deal hosted by Wayne Brady is averaging 2.43 million viewers, up 12 percent from what Guiding Light was attracting. The game show has also posted gains among women 18-34. CBS is still enjoying success with soap mainstays The Young and the Restless and The Bold and The Beautiful, which rank No. 1 and No. 2, respectively, among total viewers.

For more on CBS daytime:

All My Children creator on cancellation of As the World Turns and The Guiding Light: ‘Could have been saved’

As the World Turns’ exec: ‘We are committed to finding a new home’

Originally posted April 9 2010 — 8:00 PM EDT

Genre:

More from Our Partners