Leah Greenblatt
April 12, 2010 AT 09:23 PM EDT

I always thought the fabric of my life was a nice pore-smothering poly-blend, but for smiley songbirds Leona Lewis and Colbie Caillat, it is clearly cotton.

In new ads debuted this week, both wax rhapsodic over the touch, the feel, of Gossypium hirsutum. (Because you know what else is made of cotton? This stuff.)

How do they compare to last year’s trilling textile testimonials from actress/indie-pop kewpie Zooey Deschanel and country peach Miranda Lambert? Let’s look after the jump:

First, Leona, bleeding love (it washes right out!) for bolts of the good stuff:

and Colbie, in a Mraz-ier mood:

I do not begrudge these ladies their right to earn some easy money on the side, and it is not as if they are shilling for nefarious evil-doers like “clean” coal power or the new KFC Double Down. (Though one does wonder where the boys are: No real cotton balls in the mix since Aaron Neville crooned it in 1992).

There’s a sunny, old-fashioned sort of wholesomeness to these ads that you probably either find charming or cloying. Myself, I would very much enjoy a little point-counterpoint, maybe from the less organically-encased Gaga or Glambert? “The sex, the flex, of spandex—the non-biodegradable synthetic of our lives.”

(Follow the Music Mix on Twitter @EWMusicMix.)

More from EW.com’s Music Mix:

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