Gene Page
Lisa Schwarzbaum
April 15, 2010 AT 04:00 AM EDT

The Joneses

type
Movie
Current Status
In Season
mpaa
R
runtime
95 minutes
Wide Release Date
04/16/10
performer
David Duchovny, Demi Moore, Gary Cole, Amber Heard
director
Derrick Borte
distributor
Roadside Attractions
author
Derrick Borte
genre
Comedy

We gave it a C+

The conceit of the unsubtle anti-consumerist satire The Joneses is fun until the plot turns maudlin: With all their fancy stuff, the Joneses are the family their striving neighbors want to keep up with. That’s good for the Joneses; they’re stealth marketers. David Duchovny and Demi Moore are well accessorized as display-model husband and wife. But this cautionary tale might be easier to swallow if all that stuff didn’t look like it came from a Sky Mall catalog. C+

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