Experts thought Tiger Woods‘ “Earl and Tiger” Nike ad was a stroke of genius when it was released just before his return to golf’s heralded Masters tournament. But the consumers are always right. And they have spoken: Woods’ newest Nike commercial is a loser, reports Adweek. Ad evaluators Ace Metrix tested the 30-second clip for an online panel of 500, and it failed at both persuasion and watchability. “Earl and Tiger” earned an overall score of 365 points out of a maximum 950. The average for spots of the sort is 501. For persuasion, where 554 is average, the ad scored 428, and it got 459 points for watchability, versus a 567 norm. (A less-than-scientific PopWatch poll found that just 36 percent of you thought the spot boosted his image, and 61 percent thought the use of his father’s voice was inappropriate.)
Did Tiger come back too soon for golf fans? Or did Team Nike just miss the mark with the ad?
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