Image Credit: Christopher Polk/Getty ImagesTaylor Swift is the new face of CoverGirl, and I can’t think of a better choice. While aggressive marketing of cosmetics over the past several decades has done women no favors overall — and let’s face it, Taylor’s more genetically blessed than most of us — CoverGirl does have a knack for at least picking ladies whose beauty is more than skin deep. If girls have to be bombarded with images of freakishly attractive and/or famous women selling them ways to cover their flaws, well, Drew Barrymore, Rihanna, Queen Latifah, and Ellen DeGeneres certainly give them something more than well-tweezed eyebrows to look up to.
And, while Taylor has her detractors, she fits the bill, too. I remember, when I was about 13 and Debbie Gibson was at her peak, that I bought the Rock ‘n’ Rose lipstick and Cool Teal eyeliner she wore in a makeup ad (for Revlon, I think … yes, I bought her Electric Youth fragrance, too). But I also bought my first guitar and filled a notebook with (bad) song lyrics inspired by Debbie. Young girls are passionately inspired by Swift now in the same way — and if we’re going to see somebody in CoverGirl’s ubiquitous ad campaigns, it might as well be the girl who incites guitar- and notebook-buying at least as often as she promotes the wonders of shiny lips.
What do you think, PopWatchers? Can Taylor hang with Drew, Rihanna, and company?