Box office update: 'Sex' and 'Persia' open strong, 'Shrek' likely to end up on top for holiday weekend | EW.com

Movies | Inside Movies

Box office update: 'Sex' and 'Persia' open strong, 'Shrek' likely to end up on top for holiday weekend

sex-city-2-drinksImage Credit: Craig BlankenhornBoth Sex and the City 2 and Prince of Persia, the weekend’s two new releases, opened to solid numbers but it’s Shrek Forever After that’s likely to win the weekend. Carrie Bradshaw and Co. added an estimated $13 million to its coffers that already boasted $14 million from its Thursday shows. The R-rated comedic romp is now on track for a $50 million 4-day weekend, less than the $57 million earned by the original back in 2008.

Meanwhile, the Jerry Bruckheimer action epic Prince of Persia bowed Friday with approximately $10 million for a 4-day take that could translate into somewhere between $35-$40 million. Still, the movie that’s likely to dominate the weekend once all the numbers are in is Shrek Forever After. The PG-rated animated flick earned an estimated $11 million on Friday, a number that will likely grow to over $55 million for the four-day holiday frame. The rest of the top five will be rounded out by Iron Man 2 and Robin Hood. Robert Downey Jr. and crew took in another $4 million Friday, while Russell Crowe generated close to $3 million for his historic actioner.

Check back Sunday and Monday for more complete results.