I can’t recall exactly how my roommate introduced to me the latest commercial to take advantage of my tendency to be over-emotional about television, but it might have been something along the lines of “Hey, want to cry?” To which I replied: “Duh, always.” Had she not been wielding a computer, I might have interpreted her query as a threat, but instead I knew I was in for the latest addition to my “Favorite commercials ever” playlist on YouTube.
Academy Award-winning director Sam Mendes (American Beauty) was clearly shooting for tears with this advertisement for iPhone 4’s FaceTime, and thanks to the Louis Armstrong song, the soldier/wife video chatting, and the “I Love You” in sign-language, he landed somewhere between tissue-worthy and ugly cry.
In all, this commercial lands at No. 4 on my list of commercials that prove I’m not a droid. My top three are below. Share yours in the comments, PopWatchers!
No. 3 - This recent Kodak commercial, a.k.a. the only 30 seconds in my life that I’ve desired to have a child of my own.
No. 2 - This Peace for Dogs PSA that I first saw during the dog fighting episode of Bones last year.
No. 1 - This Peruvian Cancer Society commercial that won an award at the Cannes Lions International Advertising Festival in 2005.