The new World Cup-themed commercial from Nike is one of the best advertisements of all time. Heck, I’m just barely holding myself back from calling it one of the best soccer movies of all time. Featuring a cross-cultural cast stacked with some of the best players in the world, the ad cuts from on-the-field action to viewers watching around the world. It also features a few kitchen-sink cameos by non-soccer celebrities, because why not? Quick, watch it after the jump before I spoil anything…
Auteur alert! The ad was directed by Alejandro González Iñárritu. Even with all the corporate-logo trappings, the ad feels right in line with the director’s big-screen work. (Actually, the ad’s basically just a remake of Babel, with Cristiano Ronaldo instead of Brad Pitt and soccer instead of unbearable sadness.)
What do you think of the ad, PopWatchers? Do you laugh as much as I do at the sequence showing how Brit striker Wayne Rooney’s bad pass instigates an economic recession and riots in the streets? Are you as confused as I am by half of the cultural references in the clip? More to the point: does this ad challenge Michael Mann’s “Leave Nothing” Nike commercial? I’d say no, but only because I’m a sucker for the Last of the Mohicans soundtrack.