'Pinkberry: The Movie': A behind-the-scenes look at the Hollywood machine | EW.com

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'Pinkberry: The Movie': A behind-the-scenes look at the Hollywood machine

Ever wondered how movie deals get made in Hollywood? Well, the folks at mega-agency William Morris Endeavor (WME) have pulled back the curtain in a video that reveals the behind-the-scene maneuvers that resulted in next year’s frozen yogurt blockbuster, Pinkberry: The Movie.

Okay, the whole thing’s a spoof that was reportedly concocted by WME’s lit department, according to Deadline. But there are two things about the clip that particularly stand out for me. First, despite the fact that this video is a comedic exaggeration of Hollywood deal-making, I bet it’s not that far from reality. This depressing sentiment may be especially true in light of Hollywood’s dismal summer season, which has been (with the exception of Toy Story 3) a continuous cycle of disappointing sequels and hackneyed remakes. Second, make way for Miles Fisher, the 26-year-old actor who portrays the Ari Gold-esque lead agent. If you think Fisher resembles both Tom Cruise and Christian Bale, take comfort in the fact that Fisher has already impersonated the two actors. He played Cruise in this scene from 2008’s Superhero Movie, and Bale in this (very NSFW) American Psycho homage.

Pinkberry: The Movie, which contains some NSFW profanity, awaits you after the jump:

PopWatchers, what do you make of this? Just a silly spoof, or a disturbing glimpse of Hollywood’s future?

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