Keith Staskiewicz
July 13, 2010 AT 02:46 PM EDT

George Steinbrenner, the often larger-than-life owner of the New York Yankees, died from a heart attack this morning. After purchasing the then-moribund team in 1973, Steinbrenner helped lead the Yankees to 11 American League pennants and seven championships, and regain prominence as one of the reigning franchises in Major League Baseball. Boisterous and with a sometimes controversial hands-on approach, Steinbrenner was a famous figure in the sport; so much so that the sitcom Seinfeld often featured a fictional version of the executive in its episodes; his voice was provided by series co-creator Larry David.

“The Boss” was 80, and his death comes eight months after the Yankees won their latest World Series.

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