'Kill the Ground Zero Mosque' ad rejected by CBS, NBC: Was it the right decision? | EW.com

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'Kill the Ground Zero Mosque' ad rejected by CBS, NBC: Was it the right decision?

CBS and NBC have rejected an ad by the National Republican Trust PAC that seeks to rally viewers against a proposed mosque that would be built two blocks from the site of the Sept. 11, 2001 terrorist attack in New York City. The one-minute spot (embedded below) begins with the words “the audacity of JIHAD” flashing on the screen followed shortly thereafter by the image of a plane flying into the World Trade Center; an accompanying voiceover declares that “to celebrate that murder of 3,000 Americans, they want to build a monstrous 13-story mosque at Ground Zero.”

The national spot “didn’t meet our broadcast standards,” said a spokesperson for CBS, confirming the network’s decision not to run it. An NBC spokesperson also confirmed the decision to reject the spot, but did not offer an explanation why. Nonetheless, EW obtained a letter from NBC Universal advertising standards manager Jennifer Riley to the NRT PAC explaining that:

“An ad questioning the wisdom of building a mosque at ground zero would meet our issues of public controversy advertising criteria. However, this ad which ambiguously defines ‘they’ as referenced in the spot, makes it unclear as to whether the reference is to terrorists or to the Islamic religious organization that is sponsoring the building of the mosque. Consequently the ad is not acceptable under our guidelines for broadcast.”

But don’t be too upset on behalf of NRT PAC. As of this morning, the “Kill the Ground Zero Mosque” ad has received more than 127,000 plays on YouTube. And, really, how many of us would be discussing the specifics of their campaign if the ad hadn’t been rejected in the first place? A call to the NRT PAC was not immediately returned, but we’ll update this space later today if we manage to get a rep on the phone. In the interim, vote in our poll below, then head down to the comments to share your own feelings on this brouhaha.

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