Lynette Rice
July 28, 2010 AT 01:36 PM EDT

Image Credit: CBSCBS today announced the next four company chiefs who have signed up to participate in this season’s Undercover Boss, which will bow Sept. 26 before moving to its regular time period on Oct. 3. They are NASCAR’s Senior VP Steve Phelps; DirecTV Chairman Mike White; Chiquita Brands Chairman Fernando Aguirre, and Great Wolf Resorts Chairman Kimberly K. Schaefer.

Air dates will be announced later. “We’re thrilled with this season’s new batch of bosses,” said Stephen Lambert, creator/executive producer of Undercover Boss in a statement.  “The companies are some of the best known brands in corporate America, and clearly — with the likes of NASCAR, Chiquita, DirecTV and Great Wolf Resorts — we’ve got an interesting blend of industries.”

After its first season on CBS, Undercover Boss was nominated for an Emmy for Outstanding Reality Program.

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