Lynette Rice
July 30, 2010 AT 09:54 PM EDT

Image Credit: Dean Hendler/NBCNBC execs today attempted to shoot down any skepticism over whether NBC’s new drama The Event will leave viewers more confused than satisfied. Considering what happened last year with high-concept shows like ABC’s short-lived drama FlashForward, “we are going to do everything in our power to guard against (what happened with) Flashforward,” NBC entertainment topper Angela Bromstad told TV journalists today in Beverly Hills. “That show had a great script, a really good pilot and we were afraid of it competitively. I understand it did disappoint the audience. We take those lessons really seriously. The audience and critics will be rightly skeptical.

“If we can get this show right, even though the risks are tremendous, the rewards are really great,” Bromstad continued.

The Event, which bows Sept. 20, stars Blair Underwood, Jason Ritter, and Laura Innes and has been described by executive producers Nick Wauters (The 4400) and Evan Katz (24) as a conspiracy thriller in the vein of 24. The pilot ends with a shock-and-awe moment that suggests the drama will feature some science-fiction elements. The serialized show kicks off with a government conspiracy, a kidnapping, and an assassination attempt.

NBC hopes to generate buzz for The Event by offering a walk-on role in the series via the network’s Fan It Campaign. Fans can sign up for the ongoing incentive program by going to

Read more:

The Event: Should NBC market it as TV’s next (big) mythology?

FlashForward: Did advance planning do more harm than good for show?

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