Image Credit: Emily Shur/MTV; Suzanne TennerOne of the odder moments on last night’s season premiere of Jersey Shore — and there were plenty to choose from — didn’t occur on Pauly D and The Situation’s road-trip down to Miami or during Snooki’s fried pickle feeding frenzy or when Angelina bum-rushed the shabby premises with her classy new luggage (all of which you can read about in Michael Slezak’s recap). No, it happened during the commercial breaks. Blurring the line between advertising and content to a disturbing (and head-scratching) new level, the infamous cast of Guidos and Guidettes were shown standing around, just hanging out, as they presented a trailer for Sony’s new action flick, Takers. And when the underwhelming clip was over, there they were again talking about how cool it looked and how they were definitely going to check it out like an octet of spray-tanned, thumb-waving Eberts.
What the hell was that all about?
I’m guessing a lot of you reading this saw last night’s season 2 kickoff. Personally, I wouldn’t have missed it for the world. But I have to admit that I was a little put off by the total shamelessness of this plug. Not to mention that it was just plain…weird. I mean, if I’m looking for recommendations for a personal trainer or a brand of grain alcohol or lubricated condoms, I might care what The Situation has to say. But if I’m looking for movie tips, he and his party posse are probably the last people I’d go to for advice. Unless, of course, they can help explain the metaphysical underpinnings of Inception. I can’t wait to hear who JWoww thinks is the more groundbreaking Italian auteur, Antonioni or Fellini. Between the Takers fiasco and the constant, annoying crawl at the bottom of the screen telling me what musical artist’s lame song is playing while a trashed Ronnie ogles some skanky stripper slithering down a bacteria-covered pole, MTV has some explaining to do. If Sony wants to advertise its new film during Jersey Shore, hey, more power to ’em. Just leave the Jersey Shore gang out of it next time and let them get back to making drunken fools out of themselves “in the MIA.”