a future IPO for Hulu, which seem to have Levitan none-too-pleased. Levitan wrote “Some estimate Hulu IPO could bring in $2Bil. What will the content providers get? Zero. What is Hulu without content? An empty jukebox.” This isn’t the first time Levitan has spoken out against online television: At TCA earlier this month, he told reporters that he’d lobbied unsuccessfully for Modern Family episodes to be removed from Hulu and ABC.com so the Nielsen ratings for the show would better reflect total viewership. Yesterday, Levitan followed up his original tweet to clarify that he wasn’t dissing Hulu viewers: “To be clear, I value every single one of our viewers, no matter how you watch, I just want you to be counted…. We need a ratings system that counts all viewers on every format: TV, DVR, Hulu, iTunes, iPad Player, network websites, etc.” Bones creator Hart Hanson chimed in, “If I see @stevelevitan today I’m going to find a step-ladder and kiss him on the lips,” while TV By the Numbers’ Robert Seidman wrote that Levitan was “ignorant” about how ratings really work. It’s easy to get lost in the technical thicket of ratings and viewership, but I, for one, find the intra-party arguing kind of fascinating, if only because we really are waiting to see the future of television play out. I’ve always watched Modern Family online, and it would be a drag if it was suddenly unavailable, but I also understand Levitan’s view that the series doesn’t get all the credit it has coming. Do you sympathize with him at all? Or do you think you deserve your online experience and that the television industry just needs to catch up?Late Wednesday night, Steve Levitan, the co-creator and exec producer of Modern Family, set off a Twitter dialogue (tweet-alogue?) that’s still burning today. The topic? Reports of
Posted August 20 2010 — 5:51 PM EDT
- Box office preview: 'Mission: Impossible - Rogue Nation,' 'Vacation'
- HBO says Game of Thrones will be at least EIGHT seasons
- 'Feast' director Patrick Osborne to direct 'Battling Boy' adaptation
- 'Elementary' enlists 'The Knick' star Jeremy Bobb
- Anne Heche on her 'drop-dead gorgeous' new fashion-centric drama
- Game of Thrones season 5 coming to home video months early
- 'UnREAL' finale peek: Britney is back
- 'The Walking Dead' Season 6: 12 EW exclusive photos
- 10 must-have items from the 'Mad Men' auction: Exclusive
- Stars go back to work! 'Scandal,' 'Arrow,' 'The Good Wife,' more return to set
- Charlie Hunnam and Excalibur glisten in 'King Arthur' first look photos
- Here are the 2015 games we're looking forward to most
- Jennifer Lopez, Brad Pitt, Candace & Lori and More!