Keith Staskiewicz
September 07, 2010 AT 07:56 PM EDT

Viral marketing for books is certainly getting involved. To promote Andrea Cremer’s upcoming debut novel Nightshade (Oct. 19), Penguin is releasing a series of webisodes starring the book’s protagonist, Shay Doran. Shay’s also getting his own Facebook page and blog, so he’s clearly getting to be a very busy and tech-savvy fictional character. And apparently, if you interact with “Shay” online, you’ll be eligible to be written into an online prequel by Cremer. There will be twelve webisodes over the next six weeks covering the events leading up to the start of the book, and EW has the exclusive premiere of the first one. Take a look below.

What do you think, Shelf-Lifers? Interested in sending a friend request to Shay?

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