CW unveiled a new season of America’s Next Top Model and its fresh drama Hellcats on Wednesday, but to mixed results: The reality show was down 13% among adults 18-49 versus last year’s premiere and was the show’s lowest-rated season opener ever. It averaged nearly 2.9 million viewers during the 8 p.m. time slot, which was dominated by CBS’ Big Brother among viewers and adults 18-49.
As for Hellcats, which averaged nearly 3 million viewers, the cheerleading show won its time slot among female teens and was up 100% from the Beautiful Life premiere on 9/16/2009 among adults 18-49. But it was down 8% from last fall’s Melrose Place rollout and down 43% from The Vampire Diaries debut in the same demo. Still, this show is marketed for young viewers so CW should be cautiously optimistic about the drama’s start.
Overall, Fox won the night among adults 18-49, thanks to another strong performance by Masterchef while NBC, buoyed by the final episodes of America’s Got Talent, won the night in viewers (8.36 million).